Chloe Parché has had a busy – and buzzy – six months or so, with the journey up to the “Split Ends” EP release in March seeing her quickly winning support across the board.
# releases: 4
While I’m looking at the last twelve months, the action here really only started in August last year, when we got the first of three single releases, culminating in the “Split Ends” EP at the beginning of March. That’s a decent distance to cover in just seven months, keeping up a solid pace of releases.
Playlists appeared on*: 11
The quantity here is less important than the quality – Spotify have been all over this artist, with Fresh Finds pretty much giving her houseroom, Indie Arrivals jumping on it since August, and even New Music Friday AU & NZ giving no less than two spots away. One of those spots came in the same week as a triple J New Music Hitlist add – long-time readers will know this is really bloody difficult for almost any artist to achieve, let alone a more emerging one. If you wanted to see the senior leadership of Aussie new music playlists all agree on something – this is basically what that looks like.
Spotify followers**: +2.0k | +177%
As with the last Making Noise-er I talked about, Darcie Haven, it’s the velocity of the increase in Spotify followers here that matters, far more so than the actual numbers. Getting past the one thousand follower mark is a big psychological step, but to do so while nearly tripling your followers in a year (not to mention nearly doubling them in six months) is rare as hell, and a good signal of brighter things to come.
That noise you can hear? That’s buzz.
Listen to them on Spotify, or follow them on Instagram
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* I don’t track every single playlist in the whole world because that would be bonkers. The 40 or so that I do track are specifically chosen because they focus on new music by Australian artists – this narrows down the set to a manageable size, showing who’s supporting an artist before any given track has already blown up. Basically, I think it’s a solid dataset to show which artists are getting critic support.
** I tend to use Spotify Followers as the key metric to watch, instead of Monthly Listeners or Popularity. Monthlies are great, but they can be messed up by an artist being a contributor or songwriter on another artist’s track, and (along with Popularity) can fluctuate pretty wildly. Followers implies a conscious choice of preference from a user, so for me is the strongest and steadiest signal of solid, ongoing audience support.
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